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Molly’s Rude Awakening: An Unexpected Delight in an Unlikely Place

May 16th, 2012 | 4 Comments

The walls outside of Molly's Rude Awakening are colorful and rad.

Molly’s Rude Awakening is an unexpected delight in Black River Falls, Wisconsin. For over 25 years, I have traveled Interstate 94 between my home in Minnesota and points east, especially 50 or more trips to Detroit where I grew up.   I thought I knew every gas station, restaurant, coffee shop, and convenience store along the way.

One morning about 6 weeks ago, I headed to the swimming pool at 3am before hitting the road.  When I was done, there were no coffee shops open so I started on my way hoping I would find a convenient Caribou or Starbucks along the way (road warriors deserve an excellent cup of coffee).

By the time I reached Black River Falls, Wisconsin, about 2 hours outside of the Twin Cities, I pulled over for a little car nap at the BP gas station.  Having had no coffee, I still wasn’t fully awake.  So I snoozed for 20 minutes.  As I was leaving the BP, I spotted a gloriously painted building that turned out to be a coffee shop.  Molly’s Rude Awakening!  I circled around it a couple of times then decided to give it a try.   How can you pass up a place like this?

As it turns out, not only was the exterior clever and hip, the cup of coffee was excellent.  My skinny latte was as good as anything I have gotten at Starbucks or Caribou!   The drink and the place gave a lasting impression.

A few weeks later, I was on the road again, this time with my husband and a friend.  As we traveled through Wisconsin, I started talking about this unusual coffee shop.  As a life coach, I am always excited about someone who dares to follow a dream.  I had to show them this place.

This time, we went inside.  It turns out that the interior is just as funky as the exterior.  There is food and other merchandise.   Plus, there’s a whole calendar of events that Molly’s sponsors such as Give Back Tuesday where local non-profits get $1 in coins for every drink sold. There are aerobics and zumba classes, and live music on Friday nights.

I have to give the owner, Molly Hoffman credit. She came up with a unique idea and made it fly in the unlikely location of Black River Falls, Wisconsin.   So next time you are on Interstate 94,  I recommend you give Molly’s a try.  I have a feeling this place will continue to evolve into a one-of -a -kind destination.

MAP TO MOLLY’S RUDE AWAKENING: http://www.mollysrudeawakening.com/map/

 

 

 

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